Biography: Joseph Vranich
Joe helps businesses make location decisions driven by growth, consolidation, market changes, or a need to relocate to places with more favorable business climates.
Joe’s guiding principle is that “There is no such thing as a perfect community, an ideal city, or a matchless region. But there are optimal locations that can meet your current and future needs. Identifying them requires an organized, unbiased approach.”
His site selection work began by helping organizations expand in new locations and later was involved in office and manufacturing plant relocations. He also participated in conveyances of hundreds of miles of railroad lines between private and public parties.
Today, his process involves examining many location factors particular to the client such as facility costs, taxes, utility rates, logistics, workforce availability, labor costs such as salaries and Workers’ Comp rates, and economic incentives. He also evaluates issues that concern employees such as housing affordability, quality of schools and crime. Finally, he reports on how accountable political institutions are to companies and taxpaying individuals.
Joe’s corporate career includes serving as a Washington, DC Public Affairs representative for Boeing and Grumman Corp. and a U.S. Senate appointee to a Congressional Review Panel on rail transportation.
The Business Relocation Coach
Some know Joe as the Business Relocation Coach because he has helped corporate executives and business owners concerned about personal and lifestyle challenges presented by a location project. He has had Executive Coaching assignments in Google, Northrop Grumman, Alcoa, Lufthansa Group, Electronic Arts, IBM and privately-owned businesses.
Substantial Location Research
Three previous California Governors – Gray Davis, Pete Wilson and George Deukmejian – cited findings from Joe’s reports about companies relocating or expanding their operations out of state.
His research on company migrations has been cited by the American Enterprise Institute, California Business Roundtable, California Manufacturers & Technology Association, California Small Business Action Committee, Chapman University Center for Demographics and Policy, Heartland Institute, Hoover Institution, Kersten Institute for Governance and Public Policy, Small Manufacturers Association of California and the Washington, D.C.-based Tax Foundation.